Al Hassan Group observes Earth Hour 2014 (2 Apr 2014)
This year at 8:30pm on 29th March 2014, millions of people in cities across the planet turned off their lights for one hour to prove that collective action can lead to a sustainable future. In pledging support and contributing to the conservation of energy , the offices and showrooms of the Al Hassan Group turned off all non-essential lighting for an hour from 1:30-2:30 pm on 27th March as well as 8:30pm to 9:30pm on 29th March to observe Earth Hour.
As part of its internal communication campaign- Mass emails were sent out, posters and messages were put up on every floor and on online mediums like the company intranet and website to generate awareness about Earth Hour and to mobilize not just the employees but also their families to actively participate in it. In fact for the last couple of years, the organization has always switched off all non-essential lights during 1:20pm- 2:30pm to cut down on its power consumption and to ensure that Earth Hour is not a standalone occasion but is a sustainable initiative throughout the year.
A simple idea to switch off your lights for an hour results in massive savings in energy consumption and has now become the world's fastest growing environmental movement. Earth Hour is much more than a symbolic action. It has evolved into a continuous movement driving real actions, big and small, that are changing the world we live in.
The Al Hassan Group of Companies has always remained committed to the cause of preserving the environment under its sustainability programme called 'The Green Heart'. The Green Heart stands for the organizations' passion and vision for a greener future and reinforces its commitment to contribute towards the conservation of the environment by reducing carbon footprint and promoting public awareness at all levels.